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Look Before You Leap: Investing in AI for People Management-An ABS-Tel Case



ABS-Tel [a fictional name] started its operation back in 1991 in Sydney, Australia, and currently has over 5,000 staff members providing telecommunication services across Australia and Southeast Asia. Observing its competitors' pervasive adoption of AI,  ABS-Tel is contemplating to integrate AI into its people management process. Despite excelling in talent acquisition and management, ABS-Tel faces declining employee engagement and a staggering 19% employee turnover over the last 12 months. To address these emerging problems, the HR director of ABS-Tel is keen to explore the potential pros and cons of investing in AI. This case delves into AI's positive and negative aspects in people management to consider whether AI should be adopted for streamlining people management, which may incur a significant investment. Upon in-depth research and cost-benefit analysis, the following summary has been presented for the CEO's consideration.  

Benefits and challenges of using AI in managing people at ABS-Tel:

i) Streamlining Hiring Process:

Hiring is a critical concern in people management, costing over $200 billion annually in the US. ABS-Tel aims to harness AI, using applicant tracking systems and automated screening tools to evaluate candidates efficiently. AI ensures equal treatment, complies with laws like equal employment opportunity, and reduces human biases in the hiring process. For instance, AI can analyse resumes, extract keywords, and filter out unqualified candidates, saving HR professionals time for strategic tasks. Platforms like 'Pymetrics' impartially evaluate skills against job criteria, enhancing objectivity. AI-driven initiatives, like Johnson & Johnson's use of 'Textio' to eliminate gender bias, significantly increased women applicants for science and technology roles. This demonstrates AI's potential to revolutionise hiring processes, making them more inclusive and efficient.

Challenges of using AI tools in the hiring process:

Learning from historical data, AI algorithms may perpetuate hiring process biases. Historical hiring data unintentionally mirrors existing societal biases, potentially amplifying demographic biases based on gender, race, or age. For example, algorithms may discriminate against others if past decisions favoured certain groups. Amazon's AI hiring tool, trained on a decade's resumes, reflected the male dominance in the tech industry, resulting in the exclusion of female candidates for technical roles. AI's reliance on specific keywords or formats in resumes can overlook well-qualified candidates with unconventional backgrounds. Before adopting AI for hiring at ABS-Tel, addressing data, model, and deployment biases is crucial. Ensuring a holistic and inclusive hiring process, attracting passive candidates, and complying with regulations will uphold ethical standards and maintain ABS-Tel's reputation as an equitable employer.

ii) AI tools can better engage people to minimise flight risk:

Research suggests replacing an employee costs $4,000 on average, equating turnover to two years' salary. AI enhances engagement through sentiment analysis, satisfaction monitoring, and personalised support. Real-time data analysis, like IBM's 'Predictive Attrition Program,' predicts turnover with 95% accuracy. Engaged employees seek growth, and AI, like Kronos' AIMEE, predicts flight risk and manages schedules. At ABS-Tel, leveraging AI can offer instant performance feedback, guide individuals toward career growth, and enhance employee engagement.

Challenge on using AI tools to engage and minimise flight risk:

While AI tools can expedite engagement and cut turnover, they raise privacy and ethical concerns. The complexity of human behaviour makes it challenging for AI to capture emotions accurately. Research indicates AI struggles with emotional cues, humour, and context, rendering precise engagement predictions practically impossible. Tattleware, a monitoring active work software, may erode trust. AI's focus on quantifiable metrics overlooks qualitative aspects, potentially missing signs of burnout. Privacy breaches can heighten stress, contributing to higher attrition. Compliance with GDPR and Australian privacy laws is crucial. When collecting unbiased training data for an AI model, ABS-Tel must navigate these challenges responsibly and ethically.

Rationales for Investing in AI for People Management:

Efficiency in repetitive HR tasks: 

AI tools can automate scheduling, payroll, and performance evaluations, saving time and resources for 5,000 staff ABS-Tel. This efficiency allows HR professionals to focus on more strategic and creative aspects of their roles, such as personalised engagement and well-fare activities, ultimately enhancing employee satisfaction and overall productivity.

Improved HR Decision-Making: 

When training data is authentic, AI can provide valuable data-driven insights for talent acquisition, performance evaluations, and learning and development initiatives. This can minimise personal biases in hiring and promoting people while minimising nepotism and favouritism to mitigate the conflict of interest. Finally, AI-generated suggestions can lead to more informed and unbiased decision-making, ensuring that the right people are placed in the right roles, contributing to distributive and procedural justice, and leading to higher engagement and organisational performance.

Reasons to Exercise Caution in Leveraging AI for People Management:

Data Bias and Ethical Concerns:

AI models can inherit and perpetuate biases in historical data, potentially leading to unfair or discriminatory outcomes. Ensuring ethical and unbiased use of AI in people management requires careful consideration and mitigation of data bias, aligning with privacy and ethical standards. In addition, ongoing internal and external audits of data and models employed to make HR decisions can significantly alleviate biased suggestions made by AI tools in people management.

The Complexity of Human Behaviour:

Human behaviour is intricate and influenced by various factors that AI tools may not accurately capture. The nuances of emotions, expressions, and subjective elements in human interactions may be challenging for AI to comprehend fully. Depending solely on AI, we may need to pay more attention to the holistic and nuanced understanding required for effective people management. This warrants more personalised interaction between supervisors and employees as machine learning cannot read people's minds accurately in every situation; it can provide data-driven suggestions to augment their decisions.

Ultimately, the decision to invest in AI for people management should consider these factors, weighing the potential benefits against the challenges and ethical considerations specific to the organisation's context and goals.

Strategic Guidelines for Leveraging AI in People Management:          

Based on the above analysis, it is evident that AI tools cannot provide accurate outcomes due to the non-existence of complete data and models in the real world. AI tools can only augment human decisions but not replace HR professionals in the loop.

To maximise the benefits, ABS-Tel should approach AI in managing people with some caution:

- Establish and follow ethical and legal standards and guidelines for using AI that ensure respect for employees' privacy, rights, interests, and values. Before capturing any personal data, ABS-Tel should obtain their permission and mention the purpose of collecting individual data, such as developing training data for future AI models for hiring new people.

- Continuously monitor and evaluate the performance and impact of AI-generated suggestions and make necessary adjustments and improvements. Research and compare AI solutions of diverse vendors and select the most suitable, reliable, and affordable one for ABS-Tel.

 - Provide adequate training and support to managers and employees and ensure they understand AI's benefits, limitations, and expectations.

Conclusion

AI is a promising technology for managing people effectively. Still, it also comes with biased outcomes due to the existence of some sort of data bias, model bias, and employment bias. Further, ABS-Tel should be mindful of social, ethical, and legal challenges posed by AI tools and refrain from relying on them blindly or excessively. It is worth remembering that AI is not a substitute for human judgment, creativity, and empathy. People should always get an organisation's first priority. Considering pros and cons, even a typical AI model can predict 20-30% accuracy in HR decision-making; the potential benefits of unbiased decision-making, enhanced motivation,  productivity, employee experiences, and long-term cost savings make a compelling case for considering AI investment to streamline HR process for ABS-Tel. 

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